Crowdsource Kindness During the COVID-19 Crisis with Morgan Schmidt

According to Morgan Schmidt, the world is full of kind people. She found a way to crowdsource kindness.

When the pandemic is over, you might want to go out dancing. If you dance to West-Coast Swing music in Bend, OR, look for the enthusiastic woman wearing horn-rimmed glasses. You’ll want to get to know her. But be warned. If it’s Saturday night, she might leave early. She leads worship on Sunday morning.

If you’re lucky enough to meet Morgan Schmidt on the dance floor, know that she is changing the world in her own small way. She found a way to crowdsource kindness during the coronavirus pandemic.

Doing More Than Broadcasting Church Services

Morgan Schmidt is the Associate Pastor for Teens & 20-Somethings at First Presbyterian Church in Bend, OR. On March 12, the church staff met to discuss how they would continue in the face of the pandemic. First, they decided to move services online.

“Church isn’t just about Sunday morning worship,” Morgan says. “For us, it’s about connecting and caring for the community. We were brainstorming, what could that look like. My colleague, Becca, brought up this idea that families should identify a pandemic buddy family. So, there’d be two families who could help each other out.”

Morgan latched onto the idea. “Pandemic partners! That’s a great idea. We should just start a Facebook group. People can ask for help, and they can offer to help.” So, the group Pandemic Partners was born.

Morgan admits that, before March 12, she didn’t know much about Facebook Groups. She mostly used Facebook to share pictures of her three-legged golden retriever, Buddy. “The crazy thing is, I invited people that I know. A couple of friends did the same thing. We grew to about 3,000 members in twelve hours.

“There was no strategy or promotional marketing. We hit at a time when emotions were starting to run high. People were looking for something, for anything to ground them.”

Most of the people who signed up first offered to give help. “I think that’s natural in the midst of something that makes us feel powerless,” Morgan explains. One of the first requests on the site was from a mom who had an immunocompromised child. She simply asked for local honey and lemons. “We watched that request get fulfilled in the blink of an eye. It was moments like that, that told me this was going to be something special.”

The group in Bend exploded. There are almost 12,000 members, about 10% of the population. Then, nearby communities reached out. They wanted to set up a Pandemic Partners group. Morgan quickly set-up a website and a Google Drive folder with documents and videos. She has personally coached more than 20 local groups, including a group in Australia. 

Learn More About Morgan Schmidt and Pandemic Partners:

About the Author
Tony Loyd is a leadership development expert. He is a best-selling author, keynote speaker, and coach. He helps purpose-driven business leaders to thrive in life so that they can connect with others and contribute to the world. Find out more at https://TonyLoyd.com.

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